Using video as part of marketing is gaining a lot of traction across businesses of all sizes. The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms. As demonstrations go video is simply the best way to make your customers or prospects be more comfortable towards making a purchase.
With access to broadband internet increasing, businesses are looking to video to engage with customers both new and old in their decision-making processes. Businesses and probably your competition are joining the bandwagon looking to video to help capture value from their audience. Marketing with video can be both fun and rewarding.