A Small Business Guide to Facebook Advertising

In the modern media landscape, Facebook ads are one of the most effective ways of reaching both your established audience and prospective customers. Now reaching close to two billion users, Facebook is the leading social media platform by far, while the vast majority of social media marketers (95.8% to be more precise) rate Facebook as being a better investment than other social media platforms. And with Facebook ad prices starting at a dollar a day, you can afford to take a risk and try things out.

But how do you get started, and how can you ensure that you’re getting your Facebook ads right and maximizing their potential?

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