Single Keyword AdGroups (SKAGS) — How to deal with low quality scores and high cost per acquisitions

One of the main problems advertisers run into when launching campaigns on the Search network is low quality keyword scores. Low

quality keyword scores can quickly ruin a campaign with the biggest issue being higher cost-per-clicks, which in turn increases your lead acquisition costs.

When you launch a campaign, it’s difficult to tell which keywords will generate impressions, clicks, and conversions, so it’s a fishing expedition until you find the winning keywords.

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