When I first took my young sons fishing a few years back, they would just drop a hook in the water and expect the fish to bite.
In their excitement to catch some fish, my sons didn’t realize they were missing a critical component of the entire process: Bait!
In today’s online marketplace (and in particular on LinkedIn) the same mistake is being made by far too many professionals looking to reel in new business.
In digital terms, your “bait” is Content – blog posts, podcasts, videos, webinars, eBooks and similar.
photo credit: Giuseppe Milo (www.pixael.com) Dublin pride 2016 parade – Dublin, Ireland – Documentary photography via photopin (license)
