The Simple Way To Win New Business Using LinkedIn

There is no better platform on the planet right now for B2B sales and marketing than LinkedIn.

With 500 million members in 200 countries, and with two new members joining every second, there is no shortage of lead generation opportunity on the world’s largest social media platform for professionals.

However, when it comes to converting all those prospects into paying clients, there’s a specific psychology and strategy you need to follow.

Having spent the past 60 months obsessively studying how to sell B2B-related products and services to connections I come across on LinkedIn, I’ve made plenty of mistakes.

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