When it comes to writing email subject lines, people often try too hard. After all, the content of your email is meaningless if your recipient never ends up opening it. Unfortunately, this means that senders resort to corny, irrelevant, or deceptive subject lines in the hope of getting opened. And the consequence of using these kinds of subject lines is that your email will be rendered useless as a way of getting your recipient’s attention.
This leaves the million dollar question: how can I get people to both open my email and respond to my message? It turns out that the solution is really simple. We have created a simple template I will share with you but it is first important to understand what you’re trying to achieve.