Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search.
To make this happen, you need to be showing up in the local pack of results and Google Maps. Otherwise, you’ve got a problem. So here are the key three reasons your small business might not appear in Google Maps and how to put them right.