Short form content Vs long form content was one of the most frequent questions among marketers until a few years ago.
Until Google decided to end this debate with its search algorithm. Guess what? Long form content won. Marketers quickly found it out and jumped on the bandwagon and started producing massive 10x blog posts crammed with thousands and thousands of words.
This is bad. It’s bad for me, for you, for humanity… and it’s bad for marketers too.