Shopify Gets Into the Hardware Business With a Vision of Retail’s Future

As if Jack Dorsey didn’t have enough to worry about trying to fix Twitter, now he has to worry about a powerful competitor trying to eat Square’s lunch.

On Thursday, Shopify announced the launch of a point-of-sale device that will integrate fully with the company’s flagship e-commerce platform. “This new piece of hardware demonstrates our commitment to in-person selling,” a Shopify PR person said via email. There was no mincing of words about what this means; according to the company, this bold move “should make Square a little scared.” That statement was followed by a winking emoticon.

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