When it comes to promoting a brand, Facebook is one of the most effective advertising channels. With billions of daily active users and smart targeting options, Facebook has proven to be 7x cheaper for advertising as compared to other platforms. But only when your Shopify Facebook ads strategy is backed by consumer psychology, platform specifications and specific targeting.
Sounds overwhelming? It is. And you’re not alone.
More than 50% of Shopify stores that are using Facebook to promote their products and deals are ‘not sure’ how effective their campaigns are.