Shifts for 2020: Blurring Boundaries

By 2020, more people will have mobile phones than running water or electricity at home.

And for the first time in history, more people will be connected to the internet than not. Mobile will generate nearly half of US ecommerce sales and Millennials will make up half the global workforce—but don’t look for them in customer service, given that 85% of customer interactions will be managed without a human.

A whole new world? Practically—and it’s just over 30 months away.

There’s never been a better moment to find growth in change. And sitting at the bustling intersection of over 1.86B people and 5M advertisers, Facebook IQ has a unique, global vantage point.5 That is why we are launching Shifts for 2020—an ongoing content series that will steer you where people are headed, so you can accelerate your own rate of change and secure relevance in a shifting world.

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