Sheryl Sandberg explains how Facebook got more small businesses to buy ads

COO Sheryl Sandberg said on stage at the Goldman Sachs Technology and Internet Conference in San Francisco that she believes that going after small business advertisers is one of Facebook’s “biggest opportunities” for the future, and that it can get more on board by getting better at giving them “a very simple product that links to clear business objectives.”

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Photo credit: mkhmarketing via Visualhunt / CC BY

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