Shady competitors’ tactics and how to beat them: negative marketing resources

While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity.

It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data leaks.

In many cases, these threats are directly imposed by your competitors who cannot find more effective ways to build online exposure or want to steal your customers.

Here are five major shady competitors’ tactics and how to protect your business from them:

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