Seven Ways To Pivot To Profitability During Uncertain Times

When the Covid-19 pandemic hit the United States in early March, the specialty medical services startup Faebris was in the process of renovating a new office space. Given its focus on infectious diseases, with an emphasis on patients with HIV/AIDS whose immune systems are already weakened, the Atlanta-based company knew it needed to move quickly to get its office up and running while also reconsidering how to connect with patients given widespread stay-at-home orders and risks of exposure.

“When everything shut down, we had to really rethink how we would service patients with so many limitations and barriers,” says Dr. Zan Tims-Cook, a physician at Faebris.

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