A Go-to-Market or GTM strategy defines how your company will reach and establish a competitive advantage in your target market. It is an important part of, and needs to fit, your business plan. That’s true whether you’re leading a startup or a mature business.
Seven times out of ten, when reading or listening to different go-to-market strategies, I get the sense that decision makers, a) haven’t done much research, or b) are only getting a part of the picture. It’s not surprising then that most businesses fail to achieve financial viability with their mobile ventures.
Go-to-market strategies are complex. They require intimate familiarity with your target market and serve as the basis of your marketing plans. GTM strategies must also factor in product development, launch, distribution, promotion, monetization, and really – every part of your business plan.