The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency.

But it’s not just veteran stores, born offline, that are finding it difficult to keep up with today’s ever-changing retail landscape; according to Fortune magazine, 90% of all online businesses fail (just look at Nasty Gal and Fab, for example).

So, what can today’s retailers do to stay on top of their game and pave the way for long-term prosperity?

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