How to Setup and Install the New Facebook Pixel

All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing the campaign.

If you don’t install the correct tracking, then you’re flying blind – you won’t know if your campaign is delivering the desired results and you won’t be able to track your ROI down to the penny.

Campaign tracking on Facebook comes via your Facebook Pixel, a small piece of code that you install on your website.

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        Photo credit: acidpix via Visual hunt / CC BY

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