There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and let us guide you through a campaign setup.
You should have Google Analytics set up on your site, so when creating your account, it’s helpful to use the same email address as you used for your Analytics. This greatly simplifies the process of linking the two accounts together, which will be necessary for later steps. You can link your AdWords with your Analytics if they’re in different accounts, but it’s easier to have everything in the one account.