Set Up Phone Call Tracking on Your Website in 5 Steps With Google Tag Manager

Phone calls? Isn’t that a thing of the past? Everyone uses the internet nowadays.

Well, phone calls are not completely irrelevant. When you look at the past (when internet connection was insufficient or non-existent) people used calls to get or stay in touch. But, just because the internet has improved so much over the last few years and made itself indispensable in our everyday life, it doesn’t mean that phone calls have become a thing of the past or right down obsolete.

In fact, Google’s research shows that 70% of mobile searchers use the click to call feature. Furthermore, 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.

So it’s clear that phone calls are an incredibly important channel for businesses, and with effective marketing, you can increase the number of phone calls from your website.

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