How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are:

  • Define your advertising goals
  • Pick what you want to promote
  • Identify your target audience
  • Determine where to find your audience
  • Decide your campaign timing
  • Set an advertising budget
  • Select outlets to advertise in
  • Create the advertising message and graphics
  • Measure results

While large corporations hire advertising agencies for campaigns involving millions of dollars (think “Mad Men” if you were a fan of that show — and the Madison Avenue ad agency featured in it), small businesses don’t have that luxury.

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