How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps

With a user base of more than 500 million, LinkedIn is one of the largest professional networks where people can interact with professionals, share knowledge, find jobs and recruit talent. Not just that, with 61 million senior level influencers and 40 million decision makers, it is poised to be the most targeted platform for B2B companies to promote themselves.

You can use both paid and non-paid tactics on LinkedIn to reach your audience. One of the paid tactics to reach these influencers and decision makers is to use LinkedIn lead gen forms.

In this post, I will walk you through the actual setup process for LinkedIn’s Lead Gen Forms.

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