How to Set a Facebook Ad Budget

Defining a revenue goal for your campaign seems like a simple move for an established business or marketing professional, but you’d be surprised how often people skip this step. Instead, they might say, “Let’s test a $1,000 monthly Facebook ad budget and see how it goes.”

There’s nothing wrong with this approach as long as the “see how it goes” part is strategized, tracked, and optimized. But most often, the person who manages the campaign will talk about the great engagement the ads received, which has no direct connection to revenue.

Read Full Article>>>

You may also like