How to Set Up an AdWords Display Network Campaign

If search ads are the bread and butter of AdWords, as we said, the display campaign is the Bacon, Lettuce, Tomato of the complete AdWords diet.

While Search campaigns are limited to the Google Search results page, Display campaigns leave the confines of Google and appear on websites throughout the web.

These websites can range from specific URL based targets, like adidas.com, to some general category of websites, such as Athletic Apparel e-commerce sites, around the web.

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