A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single price. You may wish to include other options in your packages such as information products or access via email or phone for questions to increase the value to the client. Usually the price is a discounted sum of the pieces.
But many small businesses avoid creating a service bundling strategy because they fear undercharging and losing money. But the trade-off between what you charge for a service and what your ideal client thinks it’s worth is a careful balancing act.