SEO Tutorial For Beginners in 2018

I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, or ‘shady practices’, as far as Google is concerned.

No one-page guide can explore this complex topic in full. What you’ll read here are answers to questions I had when I was starting out in this field 20 years ago, now ‘corroborated with confirmations from Google.

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings.

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