SEO Ranking Factor Studies: Where Should You be Focusing in 2018?

Previously unreleased data from studies on SEO ranking factors were announced recently at SMX East during presentations from both SEMrush (2017 ranking factors: update) and Searchmetrics (Why general ranking factors are dead).

In this post, I will run through the key findings from both studies and highlight the factors I believe SEO practitioners should be prioritising today.

As part of their 2017 ranking factors research, SEMrush looked at the correlation between HTTPS implementation and rankings by calculating the percentage of domains that have HTTPS enabled using the top-100 results for over 600,000 search queries.

What they found was that the higher the position in the search results, the more HTTPS sites there were appearing.

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