SEO Pricing: 350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs in 2018

In May 2018, we surveyed the SEO industry to find out how much they charge for SEO services, and what pricing models they use. Here’s everything we learned from the 357 respondents.

Here are my top 10 personal takeaways from the data:

  1. Most SEOs charge a monthly retainer for some or all of their services. 74.71% of respondents charge clients a monthly retainer fee. Pricing for this varies significantly from country-to-country, but it almost never exceeds $5K/month (94.23% of all respondents priced their retainers at $5K/month or below).
  2. Many SEOs offer numerous pricing models, although the majority don’t.40.8% stated that they offer multiple pricing models. But 59.2% of respondents offer only one pricing model, 66.99% of whom charge a monthly retainer. This means that 39.66% of all SEOs surveyed only charge a monthly retainer—they do not offer hourly or per-project pricing to any of their clients.

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