Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this:
We have the industry knowledge, but we need someone to insert the SEO keywords into the articles.
When I hear this I cringe, but it’s understandable. SEO can seem like some magical voodoo that someone on the internet does that all of a sudden gets you a ton of traffic and your business explodes in revenue and you retire early.
Unfortunately, this isn’t how SEO works.
It comes down to a fundamental misunderstanding of how SEO works.