Why “SEO Keywords” don’t matter and what to do instead

Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this:

We have the industry knowledge, but we need someone to insert the SEO keywords into the articles.

When I hear this I cringe, but it’s understandable. SEO can seem like some magical voodoo that someone on the internet does that all of a sudden gets you a ton of traffic and your business explodes in revenue and you retire early.

Unfortunately, this isn’t how SEO works.

Sorry.

It comes down to a fundamental misunderstanding of how SEO works.

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