SEO Isn’t Just About Keywords, It’s Also About Searcher Intent

Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization works.

Many business owners see SEO as a field of hacks, keywords and links — and as a result, many businesses take the extent of their SEO practices to the background of the website, adding code, manipulating links and hoarding URLs.

Ultimately, there is so much emphasis on hacks and shortcuts, but there isn’t enough emphasis on ensuring you are picking the right targets.

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