SEO is Not About Hacks and Optimizations

Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence.

The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn about.

As this world grew and evolved, three main schools of thought emerged – black-hat SEO, white-hat SEO, and grey-hat SEO – and there’s a lot to be said about each one of them.

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