SEO in 2020 and beyond: Optimizing for Google, the answer engine

Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead.

These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer engine.

That evolution is bringing new challenges to online publishers and businesses changing our marketing priorities and goals.

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