What does an SEO agency or consultant actually do?

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right.

The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why I coach agencies and consultants to help you understand specifically what they are including in a scope of work for your business.

It’s also a great question because different agencies and consultants offer different things. So this post will cover the potential services an agency or consultant may offer.

So what can an SEO agency or consultant do? Any of these five things:

  • Provides SEO strategy and direction
  • Provides services to their clients
  • Provides one-time audits
  • Helps their clients get buy-in to put more budget towards SEO, or to get changes implemented
  • Keeps their clients abreast of changes in the search industry


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