Google wants to please its users.
If someone uses Google to search for something and quickly finds a satisfying answer, both Google and that user will be happy.
This means that Google strives to provide the value to its users by displaying the most relevant and reputable content on top of its search results.
And when I say the top of the results, that’s what I mean.
Around 50% of all clicks go to either the first or the second of the results.
If you’re not on the top, you’ll struggle to get many visitors.