Instagram’s latest feature could be a game-changer for marketers of business-to-consumer (B2C) brands.
While it’s not currently available to all business (it’s being tested by a select few in the U.S.), “Shopping on Instagram” allows you to tag products in a post. From there, every tagged item leads to a product detail view where potential buyers can learn more.
Excited about the prospect of trying out the feature? Here are four ways you could use Instagram Shopping to sell more products. Never will you have to say “Click the link in our bio to learn more!” again.