You don’t earn 220,889 Facebook fans overnight.
You especially don’t get a full 62.48% of your fan base talking about you on the platform.
Average Facebook engagement for brands as a percentage of their fan base (how many people like your brand page) is about 1%. And that’s when you have a good engagement rate.
All online businesses know the Facebook engagement story well. Facebook’s algorithm has continued to promote brand pages in the newsfeed less and less. Organic reach is near impossible. Facebook has become pay-to-play. And it’s still rather unclear on if those clicks and likes turn into dollars down the road.
It isn’t unclear for Spearmint Love, though.