The Secret to Direct Mail ROI: Inbound Call Tracking

Direct mail. We’ve all gotten it. Whether you like it, or refer to it as “junk mail,” you may still question why companies continue to spend hundreds of thousands of dollars on direct mail campaigns when the world of marketing continues to gravitate towards digital advertising.

Contrary to popular belief, direct mail marketing is not dead. In fact, some may argue the “junk” advertisers send you is as strong a marketing tool as anything used today; however, with any marketing campaign, there is one thing all marketers want to know: ROI. Understanding what impact was made to drive business to the organization is critical, and the secret to capturing direct mail ROI is inbound calls.

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