Why Search will be a Focus for Facebook in 2017

In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I’ve been asked about this quite a bit, so in this post, I want to clarify that idea further and provide more context as to why Facebook will be looking to boost search – as well as outline scope of opportunity for The Social Network in this capacity.

For most users, search on Facebook seems like an afterthought, an add-on element that provides little in the overall experience. “Facebook couldn’t really get a lot out of their search capacity, could they?” “Facebook couldn’t, realistically, challenge Google in search. Could they?”

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        Photo via LoboStudioHamburg via VisualHunt

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