Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base?

Wondering how to reach specific niche audiences with Facebook ads?

To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams.

Early on, Shane and Jocelyn discovered a lot of the marketing advice available online didn’t work for educators like elementary school librarians, history teachers, and football coaches. Marketers with a business focus can target the Facebook page of Tim Ferriss, Gary Vaynerchuk, or somebody with a million followers, because their fans are all entrepreneurs.

However, when you sell something like Civil War battlefield crossword puzzles, it’s more difficult to find interested people on Facebook because that audience doesn’t typically like or follow a page that reflects that specific interest. You may be able to target and find teachers; however, their specialty could be algebra, and math teachers have no interest in librarians’ material.

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