Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too.
This is a significant development for brands and marketing managers – one that’s likely to get a lot of coverage in the industry. But it’s important to try and put findings like this into context before you make any changes to your marketing strategy.