Search engine usage gives marketers valuable insight into consumers’ intent, allowing for more effective ads. Now, as media and device habits change to include more voice and visual search, particularly on mobile, brands can use search to reach shoppers in even more ways.
Search ad spending continues to grow robustly in the US, largely due to mobile. Mobile growth is so strong that overall spending increases are in the double digits, despite declines in desktop-based search ad outlays.
Google is still positioned firmly on top of the search world, and is growing its share of US net search ad revenues—both on mobile and overall.