How Search Engines Use Artificial Intelligence

Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant content.Except it’s not magic, of course. It’s algorithms and a lot of ideas from a lot of brilliant people. And we’ve started to wonder: with all the brilliant minds behind them, to what extent are search engines using artificial intelligence?

Thanks to those same search engines, I was able to find some great research explaining how search engines use artificial intelligence.

Back in the day, certain SEO “specialists” beat the system with shady practices that we’ve come to know as “black hat SEO techniques.” These include aggressive keyword stuffing, cloaking, invisible text—the list goes on.

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