It seems like each week Google AdWords rolls out a new tactic on the Display Network, tempting all digital advertisers to allocate ad spend to the latest and greatest feature. Clients and advertisers alike are often skeptical for a variety of valid reasons: the aesthetic of ad types, last click attribution models, etc.
Yet ears perked up when Google released a new campaign type in Spring 2017. What if advertisers could essentially set it and forget it while Google does all of the work in optimizing your display campaigns? (Insert lots of agency eye rolls.) Appropriately named, in come Smart display campaigns.