Salesforce unveils ‘my’ versions of its AI-based platform tools

Salesforce is looking to make its platform more customizable with the announcements today of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco.

A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced its Einstein layer of artificial intelligence across its marketing, sales, customer service and other clouds. During that year, he said, the emphasis has been on “delivering AI for applications.”

Now, Sinai said, Einstein is getting a new set of job descriptions — providing support for new tools that allow users to customize AI-based capabilities.

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