Sales Tactics to Survive the Extended Effects of the Pandemic

The default setting for growth for most ambitious companies is to try to win new logos. Find new customers, sign new deals, and build the company on the back of this steady stream of new business.

On one hand, this makes sense. New customers obviously mean new revenue, and leads are easy for leaders to quantify, so it’s logical for sales teams to start there and consider new business a primary target.

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