All of us have probably used Siri, Alexa, Cortana, or Google Now at some point, either for fun or for practical purposes. In fact, voice search has grown considerably over the past few years. According to Google, more than half of teens and 41% of adults use voice search daily. The most common ways to use voice search are to call someone, ask for directions, dictate texts, and get information (surprisingly, asking Siri dumb questions was NOT a common way to use voice search). People generally use it while multi-tasking – cooking, watching TV, and driving – to get information more efficiently. And more than half of all queries will be voice search by 2020, according to SearchEngineLand. So, this is not something marketers and SEOs can ignore.