Review Topic Clusters as Local Business Content Strategy

Sometimes, even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers game, a ratings game, a neck-and-neck race with competitors.

Ninety percent of respondents to Moz’s State of the Local SEO Industry 2020 survey agree that aspects of reviews impact local search rankings. Local pack visibility is certainly important to any local brand, but if we focus too narrowly on rankings alone, we can miss two critical insights:

  1. What reviews mean to customers
  2. The exciting, varied uses for review content

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