One big change in online marketing that impacts most businesses has to do with the way in which people choose to become a customer.
In the traditional sales funnel, marketers and businesses would create a demand for their product or service, and that demand would attract people to their doorstep. And from there, businesses would have key touchpoints to help guide those people through to make a purchase. This developed into the traditional view of the funnel, with a wide top that would attract many people, and a narrow bottom where the few people who went all the way through will come out the other end.
