I’m sure you’ll agree that getting plenty of website traffic is great. But the truth is it’s all worthless unless these visitors convert by buying something, signing up for a newsletter or contacting your business etc. The problem, however, is that visitors often get distracted before converting. Their computer crashes; their boss strolled by their desk or they simply ran a last minute check on their bank balance and canceled the purchase.
That doesn’t mean they wouldn’t try again… providing that you bring them back to the site. And that’s where retargeting comes in. The trouble is that you can’t always use it. Not being able to install the retargeting code on a site for instance, pretty much hinders any attempt to create a remarketing list. Or does it?