For marketers, there may be no scarier statistic than this:
96% of visitors that come to your website are not ready to buy.
This means you’re likely only able to persuade 4% of traffic to buy what you’re offering the first time they arrive on your website.
That’s a huge chunk of visitors you’re losing out on. Fortunately, there is one thing you can do to bring back lost visitors — run retargeting campaigns.