Retargeting 101: Everything You Need to Get Started and Achieve Greater ROI

For marketers, there may be no scarier statistic than this:

96% of visitors that come to your website are not ready to buy.

This means you’re likely only able to persuade 4% of traffic to buy what you’re offering the first time they arrive on your website.

That’s a huge chunk of visitors you’re losing out on. Fortunately, there is one thing you can do to bring back lost visitors — run retargeting campaigns.

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