How to Retarget People Who Click on Curated Content

Retargeting gives you the power to keep your brand top of mind for consumers, even when they’re researching other options. Link retargeting is a new concept that takes retargeting to another level.

It works like this: People who click a short link you share via email, a social media post, or elsewhere can be shown retargeted ads. What’s different is the linked content doesn’t have to be owned content. You can share a link to any page or article and display retargeted ads to those who click that link, even if they haven’t visited your website.

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